@inproceedings{Kelley10CHI,
 author = {Kelley, Patrick Gage and Cesca, Lucian and Bresee, Joanna and Cranor, Lorrie Faith},
 title = {Standardizing privacy notices: an online study of the nutrition label approach},
 booktitle = {Proceedings of the 28th international conference on Human factors in computing systems},
 series = {CHI '10},
 year = {2010},
 isbn = {978-1-60558-929-9},
 location = {Atlanta, Georgia, USA},
 pages = {1573--1582},
 numpages = {10},
 url = {http://doi.acm.org/10.1145/1753326.1753561},
 doi = {http://doi.acm.org/10.1145/1753326.1753561},
 acmid = {1753561},
 publisher = {ACM},
 address = {New York, NY, USA},
 keywords = {information design, p3p, policy, privacy, standardization},
}