@inproceedings{Toch10UBICOMP,
 author = {Toch, Eran and Cranshaw, Justin and Drielsma, Paul Hankes and Tsai, Janice Y. and Kelley, Patrick Gage and Springfield, James and Cranor, Lorrie and Hong, Jason and Sadeh, Norman},
 title = {Empirical models of privacy in location sharing},
 booktitle = {Proceedings of the 12th ACM international conference on Ubiquitous computing},
 series = {Ubicomp '10},
 year = {2010},
 isbn = {978-1-60558-843-8},
 location = {Copenhagen, Denmark},
 pages = {129--138},
 numpages = {10},
 url = {http://doi.acm.org/10.1145/1864349.1864364},
 doi = {http://doi.acm.org/10.1145/1864349.1864364},
 acmid = {1864364},
 publisher = {ACM},
 address = {New York, NY, USA},
 keywords = {location sharing technology, mobile social technology, privacy},
}